OBJECTIVE

Launch the Gennue Lab brand and first product with impact, engaging influencers and the public to build awareness and drive early sales.

WHAT WE DELIVERED

A double activation across one weekend combining brand storytelling with immersive experiences including an influencer yoga session and beautifully styled product displays. The event reflected the brand’s clean aesthetic while creating moments of connection and buzz.

EVENT MANAGEMENT SERVICES PROVIDED

• Concept and theme development
• Venue renders and style guide
• Full supplier sourcing and management
• Guest list and RSVP coordination
• Onsite setup, pack down, and event flow management