Product Launches
Elevate your brand with an unforgettable product launch event.
Our Clients
Product Launch Event Planner.
A product launch is one of the most exciting milestones for any brand, and it deserves to be showcased with a high-impact event that creates buzz and captures attention. At FAME Events, we specialize in planning product launches that generate excitement, engage your target audience, and maximize media exposure. From unveiling a new product to a select audience to creating a large-scale launch event, we ensure every detail aligns with your brand and product objectives. We handle everything from conceptualization to flawless execution, making sure your product launch delivers both immediate and long-term results.
Our focus is to understand the goals of your product launch, whether it’s to create awareness, boost sales, or build brand loyalty.
We don’t just organize events for the sake of it; every aspect of your product launch is strategically planned to engage your audience and elevate your brand. From interactive experiences to media exposure, we make sure your launch event leaves a lasting impression and generates the results you need. After all, a successful product launch is the first step toward building a strong market presence.
Product Launch Event Planning
Launching a product involves a strategic blend of creativity, planning, and marketing. We collaborate with your team to create a dynamic event that showcases your product in the best possible light.
Strategy and Consultancy
- Identify product launch goals and target audience
- Develop creative launch strategies
- Marketing and media exposure planning
Project Management
- Conceptualization and event design
- Interactive elements to engage attendees
- Event proposal aligned with product and brand vision
Venue Research
- Identify ideal venues based on product and audience
- Venue logistics and permits
Event Day Management
- Runsheet and event flow management
- Coordination of media and influencers
- On-site management of setup, vendors, and presentations
Frequently asked questions
What does FAME Events do?
FAME Events is a full-service event planning service agency. We help to plan, conceptualise and execute on your event visions and goals. We can take over the entire event planning process or just assist with an element such as styling or providing advice.
We work with you to turn the ideas in your mind, into an actual living event. Understanding why you’re running your event and helping to make sure the end event is working towards this goal.
Events can take upwards of 100 hours to plan, which is precious resources that you often don’t have in-house. Outsourcing your event management means your team can focus on what they’re hired to do.
What services do you provide?
Full Event Planning;
- Strategy and theme development
- Guest invitations and RSVP management
- Delegates and attendee communication (pre-, during and post-event)
- Budget management
Venue research and recommendations - Supplier research and management
- Merchandise sourcing and management
- Accommodation sourcing and management
- Venue liaison and central coordination
- Event styling and set up
On the day event coordination and crisis management
Event Styling + Concept;
- Concept development and recommendations
- Mood board
- Full event styling guide, including mock-ups and imagery
- Renders as required
- Floor plan development
- Liaising with venue and suppliers to confirm the styling plan
- Event styling setup + pack down
Event Consulting;
- In-person or online discussions
- Assistance with creating a realistic event plan
- Budget guidance on where to send, or not spend
- Supplier introductions
- Run sheet planning
What is the first step to working with FAME Events?
- We will organise a quick phone consultation to find out more about your event, what you are looking for and where you are currently at in the process.
- You will receive an emailed project management fee proposal to review.
- Once the project management fee proposal is accepted, we schedule in a kick-off call and get into the fun stuff!
Why is having a budget so important for events?
When it comes to corporate event planning, we can plan an event and spend $20,000 or we can spend 2 million dollars.
Both will be great events, but will include very different elements. Knowing your budget, helps us to understand the scale of the event and your expectations. Think of a real estate agent, you don’t want to be shown the 2 million dollar house if you can’t afford it.
We will work with you and your budget, making recommendations and adjustments to ensure the right allocation to each element to support your goals.
What information do you need to provide an event quote?
Quoting an event is a lot like building a house; there is a lot of information that we need to be able to do this. I can’t provide a quote off you the number of people and a date, we need to know more of the juicy event details.
In order to provide your event quote, we will schedule a kick-off call to help you really understand what you’re looking for. This takes place after our fees have been accepted and we are officially locked in.
During this call, we will start to understand your goals, your priorities, and what you envision regarding the event. This helps us to work out what to spend money on, what to splurge on and what to save on or skip entirely.
After we engage FAME, what do we need to do?
Once you have engaged us, there isn’t much more you need to do. We will guide you through every single step of the process.
Our approach is an all-inclusive, done-for-you solution. We understand you’re busy in your own job, so we take the planning away, and will only reach out when we need your input.
You can rest assured every step in our extensive event planning process is covered behind the scenes and we’ll notify you when we need something from you.
How do I get the most out of my event planning journey?
Let us do what we’re good at. We know event planning can be stressful, but after having planned over 150 events, we’ve got the ins and outs sorted. Sit back, relax and let us take charge of the heavy lifting.
What sort of lead time do you need to plan an event?
We have clients who plan events on 2-week time frames, all the way up to a 12-month lead time. When it comes to events, more time is not necessarily best, but ideally, we recommend a 2-3 month time frame to ensure the process is not rushed.
What is the difference between a project management fee proposal and an event proposal?
A project management fee proposal, is a breakdown of the FAME event planning service officering. This breaks down what services we will provide and the cost associated with this. This is the first proposal you will receive in the planning process.
An event proposal will be provided after the project management proposal is signed off and paid. This proposal breaks down the recommended elements for your actual event, like; the venue, the lighting, the AV, and will provide an overall budget for the event.
A product launch event is crucial for creating buzz, generating sales, and building brand momentum.
At FAME Events, we know that a well-executed launch can set the tone for a product’s success and create lasting brand loyalty. Our product launch events help companies reach their target audience, engage the media, and make an unforgettable impact on the market. With our expertise, we ensure that your launch goes beyond just introducing a product—it becomes a landmark event that drives excitement, engagement, and lasting success.
“Together the team presented professional and dedicated support
For Brisbane Catholic Education in our conference deliverables, attending regular meetings and keeping email and phone contact clear and continual. I would highly recommend Fame Events for conference coordination or events management that might come their way in the future.”
"A huge, big thank you for everything FAME did in preparation
On the day of our conference, you guys have been wonderful! We want to book you in for our 2024 conference (1 month after 2023) to ensure you are available!”
"Working with April has been an absolute pleasure.
Her professionalism and attention to detail is paramount. She listens to what her client is trying to achieve and executes to perfection. I would not hesitate to recommend her and her team to assist with any event.
"We can’t thank you enough
You gave focus to all the tiny details and that made such a significant difference to the final outcome. It was such a huge push to make it all happen and we’re grateful that you took on all the heavy lifting to get things over the line with the artwork and hanging. What a dream team you have!
“April and her team go above and beyond for their clients.
They are professional and efficient, creating wonderful events! Thank you, April, we loved working with you!
Let's chat further.
Complete the form below for a custom event planning proposal and strategy call.