OBJECTIVE

New Balance partnered with our brand activation agency to launch the new 204L sneaker across three high-traffic retail locations in Australia:

• Rundle Mall, Adelaide
• Bondi Junction, Sydney
• Pacific Fair, Gold Coast

The goal was to deliver a visually consistent, high-impact retail brand activation that would resonate with a fashion-forward audience and drive both in-store engagement and footwear sales.

This sports brand activation was specifically designed to appeal to a younger, style-conscious demographic (the fashion girlie), blending fashion, retail experience and social-first design. 

WHAT WE DELIVERED

As an experienced event management and experiential marketing agency, we delivered a fully managed, multi-location activation including:

• Sourcing and production of custom activation carts and plinths
• Design and application of branded decals and custom logos
• Coordination of simultaneous retail activations across three states
• Full installation, styling, and pack down services

Each activation was designed with high visual appeal, encouraging shoppers to capture and share content, this is a key strategy in modern fashion brand activations and footwear marketing campaigns.

EVENT MANAGEMENT SERVICES PROVIDED

• Our team provided end-to-end event management services for retail activations, including:
• Concept development and activation strategy
• Styling and production of custom display elements
• Logistics and coordination across multiple locations
• On-site event setup and pack down
• Brand consistency across all activation sites
• This approach ensured a seamless multi-location brand activation with consistent execution in every store.

WHY THIS ACTIVATION WORKED

This campaign highlights the power of combining:

• Fashion-led brand activation design
• Strategic retail event management
• Social-first visual experiences
• Consistent execution across multiple locations

For footwear and fashion brands, this type of in-store activation strategy is highly effective in driving both brand awareness and immediate sales conversions.

As a Brisbane-based brand activation and event management agency, we specialise in delivering retail activations, sneaker launches, and multi-location campaigns across Australia.

Whether you’re launching a new product or creating a memorable in-store experience, we help brands bring their vision to life through strategic, high-impact activations. Get in touch with our team today.