OBJECTIVE

Stradbroke Season Launch at The Star Brisbane:

Brisbane Racing Club x Ladbrokes engaged FAME to design and deliver a premium corporate event to launch the Stradbroke Season in Brisbane.

Our team was tasked with strategically bringing together the brand identities of three major partners, Ladbrokes, Brisbane Racing Club and Racing Queensland, while ensuring the overall design felt seamless and cohesive.

As Brisbane Racing Club was the major sponsor, we led the creative direction with a refined palette of black, white and gold, ensuring the event remained strongly aligned with BRC’s brand while thoughtfully incorporating Ladbrokes and Racing Queensland through considered branded moments, signage and design details.

In the end we created a polished and premium event experience that balanced brand visibility with a sophisticated guest environment, creating a launch that felt both commercially strategic and visually cohesive.

The event required a high-impact branded format that could support:

• A corporate launch event for Brisbane Racing Club, Ladbrokes, stakeholders and guests
• A visually strong ‘instagrammable event environment designed for media, photography, social content and influencers in attendance 
• A premium guest experience within a leading Brisbane venue

Delivered at The Star Brisbane, the event required strong expertise in corporate event management, brand styling, supplier coordination and fast-paced on-site execution.

WHAT WE DELIVERED

With a tight 2-hour transformation window, we delivered a polished corporate event designed to create a strong first impression for guests, stakeholders and media.

Branded Event Styling and Guest Experience

We coordinated a premium Brisbane corporate event, featuring:

• A custom media wall designed for guest photography and branded content
• Bold floral styling to elevate the event environment
• Considered branded elements across the event space
• A striking and memorable entrance arbour 
• A polished event experience designed to support networking, media and guest engagement

This component was designed to position the Stradbroke Season launch as a premium, media-worthy event experience. This demonstrated our ability to deliver high-impact corporate experiences within short timeframes and live venue environments.

WHY THIS MATTERS FOR CORPORATE EVENTS AND BRAND PARTNERSHIPS

For corporate brands, sponsors and event partners, these types of events are critical for:

• Brand visibility
• Stakeholder engagement
• Partnership positioning
• Media and PR opportunities
• Social content creation
• Creating memorable in-person experiences

LOOKING FOR CORPORATE EVENT MANAGEMENT IN BRISBANE?

As an experienced event management agency in Brisbane, FAME specialises in delivering corporate events, brand activations, product launches and premium event experiences that are strategic, memorable and provide end-to-end event delivery.