OBJECTIVE

Activate Dr Hydrate’s presence as the major hydration sponsor, drive product sales, and raise brand awareness in the fitness market.

WHAT WE DELIVERED

We managed dual spaces – a commercial activation zone for retail and three major hydration stations for athlete recovery. From concept to cold product delivery, we developed a smart, high-volume hydration solution that met constant demand while keeping branding strong and cohesive.

EVENT MANAGEMENT SERVICES PROVIDED

• Concept development and stall design
• R&D for serving 10,000 athletes cold hydration
• Runsheet, floorplan, and supplier coordination
• Onsite logistics and multi-zone oversight
• Briefing docs for service and setup teams