Getty Images x Populous Architects Brand Activation

“We can’t thank you enough for your patience back and forth and your exceptional attention to detail over the past month or so! You gave focus to all the tiny details and that made such a significant difference to the final outcome. “

The Event

Populous Architects is an innovative and award-winning architecture company with more than 250 global design awards for their work in 34 countries. To celebrate the 40th anniversary of designing many of the world’s most iconic sports and entertainment venues, districts and live events, Populous partnered with Getty Images to curate “Live Emotion” — an exclusive exhibition that celebrates historic moments and fan emotions that the company’s work has been part of over the past four decades.

The exhibition came to life through November and December at galleries in London, New York and Brisbane, each staging a variety of events, including public open days. It’s also displayed in an interactive digital format from the end of November.

Client Brief

  1. To create an art gallery-style space to showcase the client’s best work over the 40 years. 
  2. The client needed the artwork to be reusable as they were going to be shipping the prints to the APAC region after the event.

Why the client chose us

We were flexible in working to an extremely short lead time and had an existing supplier network ready to help us turn this event around quickly. The event planning started a few hours after the kick-off call so every minute was used efficiently towards making sure the event was a success.

Event Management Services Provided

  • Venue sourcing and management 
  • Concept and theme development 
  • Research & development on how to display the artworks in a way that met the client brief, including feasibility testing, checking the prints, testing different types of walls, hanging materials, floor layouts, and how to work with the display space available to create flow for the client’s projects
  • Guest RSVP management 
  • Coordination of event 
  • Researching, booking and managing all suppliers within 4 hours
  • Full styling and setup on event day 
  • Pack down
  • Post-event reporting/attendee survey

How were the objectives achieved?

We worked tirelessly to bring this brand activation to life within a tight timeframe, while making sure all suppliers had enough time and space to work around each other, without interfering with the flow of the space and prints.

The Results

The exhibition also took place in New York and London. Our location in Brisbane, Australia was the only one set up and ready to go, with 36 minutes to spare before guests arrived.



The client was delighted with how the event had turned out especially given the short lead time. All the guests raved about the event and the sense of pride it evoked and appreciated the beauty of the display.

Populous Architects

Quick Facts

  • A short lead time of three weeks
  • Event design needed R&D to work out flow, logistics and structure of photos including shipping the artwork after the event


  1. To display 60 of their best projects using Getty Images prints.
  2. To create a sense of pride and achievement in their clients and employees who would attend the event.
  3. Put on a show to celebrate the last 40 years of the company and its award-winning projects.

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Brands that love out-of-the-box events.

We work with fun and dynamic brands that understand the importance of business events and the dedication it takes to create an unforgettable experience for guests.

If you’re looking for an event management agency to bring a special spark to your next event you’ve found us. We design events that’ll have attendees sharing and talking about you online on the day and for weeks after, build positive relationships and make employees feel valued.

If you need an outstanding brand event organised in Australia or overseas, we’re the team for you.