OBJECTIVE

Launch the Grey Goose Essences range and create a buzzworthy brand moment inspired by Coachella.

WHAT WE DELIVERED

We transformed a concrete rooftop into a dynamic, festival-inspired space with custom decals, tipi lounges, live DJ sets, and mesmerising nightly light shows. The activation was designed for maximum photo appeal, encouraging user generated content.

EVENT MANAGEMENT SERVICES PROVIDED

• Concept and compliance research
• Venue sourcing and transformation
• Style guide development and graphic design
• Full setup, activation refreshes, and pack-down
• Content production and influencer engagement