As we come off the back of the Zoom and Teams revolution through COVID, the need for personal connection and interaction is stronger than ever. Yes, we can do everything online, but it just doesn’t have the same impact.

So, it begs the question: Are industry events still relevant? The short answer is absolutely! They always will be. As a species, we just cannot get the same engagement and impact online as we can in person.

Digital tools have made it easier to connect, but they will never replace the in-person one-to-one bond we get from being side by side, shaking hands, and having real conversations – and that’s where events come in!

Here are 7 reasons why in-person industry events are still a must-have in the digital age:

1. Face-to-face connections build stronger relationships

Think about it. If you chat to someone online for 30 minutes versus having coffee with them for 30 minutes, who do you feel you know better? Who are you more likely to recognise on the street? Who would you single out at an event?

Nothing replaces the value of in-person interactions. Humans take social cues like body language, tone, and gestures, adding rich context that strengthens bonds and working relationships.

Professionals enjoying a face-to-face conversation at an in-person event
2. Networking opportunities you can’t replicate online

You might attend an online webinar, but you can’t casually chat while topping up your coffee or sit next to someone at lunch. Those small, spontaneous interactions at in-person events create meaningful connections lost in virtual chat rooms.

3. Hands-on experiences with new trends and innovations

There’s only so much you can see on a screen. Being able to touch, test, and interact with products at industry events leads to deeper understanding and higher buy-in from customers.

4. Learning from the best in the business

Industry events often feature keynote speakers and panels you can engage with directly. Watching them in person lets you feel the passion and energy in the room, plus gives you the chance to ask questions and network afterward.

eynote speaker engaging audience during an industry conference
5. Strengthening brand presence and credibility

Exhibiting at or sponsoring events boosts your brand’s credibility and visibility. Whether running the event, speaking, or hosting a booth, it’s a prime opportunity to show your audience you’re active and ready to do business.

6. Breaking free from digital fatigue

We’re all overwhelmed by endless screens and online meetings. In-person events offer a refreshing break from digital overload, allowing you to reconnect face-to-face and recharge.

7. Driving business growth and ROI

Ultimately, industry events drive business. Whether it’s gaining new clients, forming partnerships, or staying ahead of trends, being there in person is crucial to winning in today’s market.

While the digital age has transformed how we communicate and do business, it will never fully replace the need and desire for in-person events and genuine human connection.

Ready to plan your next in-person event? Chat to us today.