ALWS Walk My Way Ukraine

OBJECTIVE

Launch the Walk My Way event in Brisbane to raise funds for Ukraine, increase brand awareness, and deliver a safe, engaging public event.

WHAT WE DELIVERED

We ran a major community fundraiser combining a walk (3km/12.5km) with a cultural festival hub. We mapped safe routes, designed signage, built a stage from scratch, and transformed the space into a Ukrainian-themed experience.

EVENT MANAGEMENT SERVICES PROVIDED

  • Site research, walk route mapping, and logistics
  • Council permits, signage, and safety planning
  • Stage and zone setup, entertainment, and vendors
  • Team briefing and volunteer management
  • Budget, RSVPs, registration systems, and surveys

Client's Name

Australian Lutheran World Service

Quick Facts

  • Community Hub held at Queensland University of Technology (QUT), Brisbane
  • 880 attendees
  • Lead time: 8 months

RESULTS

  • $180,000+ raised – a record for the client
  • 873 walkers and 74 teams registered
  • Widest public reach of any ALWS event to date

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