HeartBug Activation

OBJECTIVE

HeartBug wanted to create an unforgettable brand activation following a conference, inviting cardiologists and healthcare professionals to an exclusive dinner event. The goal was to showcase their innovation in heart monitoring technology while immersing guests in a brand-aligned experience that felt elevated, professional, and memorable.

WHAT WE DELIVERED

We styled the space to align perfectly with their identity. Red – the colour synonymous with both the heart and their branding – became the core palette, featured through statement florals, lighting, and styling details. To add a playful, on-brand touch, mini ladybugs were hidden throughout the flowers, on candles, and across table styling elements, a subtle nod to their logo that tied the entire activation together.

Guests arrived via a VIP-style red carpet, setting the tone of prestige and exclusivity. A media wall framed by lush red florals created the perfect backdrop for photos, while a large light-up HeartBug sign became an eye-catching centrepiece. Together, these features ensured the event carried both brand impact and guest engagement.

EVENT MANAGEMENT SERVICES PROVIDED

  • Concept development & styling design
  • Floral styling with integrated brand details
  • Red carpet arrival setup
  • Media wall design & installation
  • On-site styling

Client's Name

Heartbug

Quick Facts

  • Location: Sky Deck, The Star Brisbane
  • 80 – 90 guests
  • Lead time: 2 months
  • Guests were a mixture of Cardiologists & industry professionals

RESULTS

  • Delivered a high-impact brand activation that aligned perfectly with HeartBug’s identity
  • Created a VIP guest experience through the red carpet arrival and styled media wall
  • Elevated brand recognition with cohesive use of red tones, ladybug details, and logo integration

Read more stories like this...