OBJECTIVE

D&L Events wanted to create an unforgettable boxing experience for fans while showcasing their fighters on a professional stage. The event needed to build excitement in the lead-up, run seamlessly on the day, and integrate smoothly with live television coverage on Foxtel.

WHAT WE DELIVERED

From pre-fight hype to post-match wrap-ups, we managed every detail to ensure a world-class boxing experience. In the lead-up, we coordinated a city training session in King George Square, Brisbane, allowing the public to watch the fighters in action and generating buzz around the event. We coordinated the official press conference and weigh-in, ensuring media coverage and heightened anticipation.

On fight night, our team was the man on the ground, managing logistics at Nissan Stadium. We coordinated with Foxtel’s live broadcast team to ensure seamless transitions with ad breaks and scheduling. We also arranged professional cheer performers to keep the crowd energised throughout the event.

EVENT MANAGEMENT SERVICES PROVIDED

• Full event-day coordination at Nissan Stadium
• Live broadcast liaison with Foxtel
• Management of pre-event activations, including the public training session
• Press conference and weigh-in logistics
• Entertainment coordination, including cheer performers
• On-the-ground troubleshooting and schedule management