OBJECTIVE

To launch CAKE™’s new maternity leave cover offering with an inspiring event that positioned the brand as a leader in creating workplaces that work for parents.

WHAT WE DELIVERED

We created a warm, elevated setting that matched the thoughtfulness of CAKE™’s mission. Held at Lina Rooftop, the event featured a branded panel space with modern styling, guest arrival moments, and subtle nods to the brand identity throughout the venue. We managed the event from concept to execution, ensuring smooth logistics, cohesive styling, and a welcoming space for meaningful conversations. The event featured a powerhouse panel of speakers and attracted a strong guest list of HR leaders, founders, and media.

EVENT MANAGEMENT SERVICES PROVIDED

• Event planning and coordination
• Styling and design
• Vendor and venue coordination
• Panel setup and signage
• Guest list and RSVP management
• On-the-day coordination and pack down