OBJECTIVE

The objective was to deliver a high-profile, VIP meet & greet experience that connected fans directly with NBA legend Allen Iverson. The event was designed to generate excitement and engagement through premium fan activations, seamless logistics, and an immersive, memorable experience.

WHAT WE DELIVERED

• High-profile event coordination: Planned and executed the Brisbane meet & greet, ensuring a consistent, premium guest experience and smooth on-the-day delivery.
• Venue management & styling: Coordinated all aspects of the Brisbane venue, including layout, branding, and guest flow, creating a professional and engaging environment.
• Seamless guest experience: Managed arrival, registration, and on-site logistics to guarantee a smooth, VIP-style experience for all attendees.
• Talent coordination: Worked closely with Allen Iverson’s team to ensure meet & greet timing, autograph sessions, and photo opportunities ran efficiently and professionally.
• Event infrastructure & production: Oversaw all production elements, including signage, seating, technical requirements, and staffing, to support a premium fan experience.

EVENT MANAGEMENT SERVICES PROVIDED

• Concept development & creative direction
• Full event planning & logistics
• Venue coordination
• Talent & entertainment management
• On-site production & bump-in
• Run sheet management & on-the-day coordination