Event Name: Open Haven Charity Panel

Goals of event

  • To raise as much money as possible to go towards opening a third hub for Open Haven. 
  • To increase brand awareness and ensure everyone left the event with a great understanding of the business

Venue Darling & Co 

Number of people: 100

Setup plan on the day

The team bumped into a very empty venue in the morning, with the task of transforming it to meet the brief requirements. The stage was a simple black box with nothing exciting nor relaxing about it. We immediately got to work installing the backdrop to cover off the existing walls which were to act as the backdrop.

Utilising natural materials in the form of timber for the backdrop and linen as all the table cloths, ensured the natural brief vision was met. 

Throughout the setup, we as a team had to be incredibly wary of where we were leaving things, and our positioning of elements, as the activation zone was the lobby for the hotel, with guests coming in and out and finding their way around. The decision was made to include gold bollards in the set up design to help guide the flow of guests away from the activation zone, towards the reception and out to the rest of the hotel. 

How did it come together? 

In the end it came together beautifully! Each of the activation partners were thrilled with the spaces they were allocated to showcase their beautiful products. Seminar attendees raved about the stage setup, so much so, pack down ran an hour over, as guests were too busy taking photos with the backdrop.

Challenges of the event 

The biggest challenge of this event was the last minute nature of it. FAME was engaged about 3-4 weeks out from the event, and given quite a sizeable brief to deliver. The element that proved the most difficult was the custom backdrop that needed to be made from scratch, as nothing like it existed. The biggest saving grace for this was our supplier relationships, being able to call in favours with such short notice, in order to get the job done.

Client Wins

  • Guests went wild posting photos with the backdrop, and ultimately building brand awareness
  • The event raised over $10,000 for the new hub
  • Open Haven’s sponsor a woman program got 30 new sign ups for a monthly sponsorship  

My favourite part

The overall vibe of this one was incredible. The feeling of love and support for one another and the community as a whole was incredible. The generosity was also something we don’t get to see too often in today’s and and age. 

Review

We engaged FAME Events for a large scale corporate event with a short lead time. It was definitely the right decision, as April applied a ‘can-do’ attitude to the planning and design of the styling elements, and delivered on-brief without any stress. She and her team were an absolute pleasure to work with and I’d highly recommend their expertise.